Discovery Method

What makes our learning strategy fresh, fascinating and unique?

Every Whelan Group business writing and communications training course is based on six key learning principles that work both individually and synergistically. They are:

1. THE SECRETS  We concentrate on a select number of high-impact communications strategies in each course. Participants can easily remember and apply them immediately in the real world.

2. DISCOVERY  We teach by discovery, drawing learners in at every point, leading them to uncover—on their own—each new principle of effective communication and its impact, so that the learning lasts.

3. ENGAGEMENT  Learning good business skills doesn’t have to be dull. We engage participants by building in humor and lively activities that change frequently within each segment—moving from puzzle to discovery to practice.

4. CUSTOMIZATION  When possible, we customize each course book example with writing samples from your workplace—so students see immediately how it applies to their niche of professional writing.

5. FOLLOW-UP TUTORIALS  We offer optional one-on-one consultations to assess participants’ skills and show them precisely how to apply the new learning to their own work.

6. THE TAKEAWAY  We send them off with a nifty laminated reminder card unique to each course. It concisely distills the key new learning points for ready use back on the job.

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