Why Choose the Whelan Group?
The Whelan Group is an internationally recognized business communications firm. For more than 30 years, we have trained leaders, executives, managers, and staff in the United States and across the globe to write and communicate effectively.
The firm’s clients are a virtual “Who’s Who” in the worlds of business, finance, law, healthcare, nonprofit, and government.
Writing: Make It Your Competitive Edge
Since the smartphone became a permanent appendage of the average worker, the number of written communications you are expected to engage with has skyrocketed.
We are flooded every day. How many of these communications must you write or read (or are expected to) every day in business?:
- Instant Messaging tools (Slack)
- Shared Google Docs
- Client portals
- Web pages
- PowerPoint presentations
In many organizations, you have to check and respond to these communications immediately (or within hours)—24 hours a day.
Add to this list the classic writing still required in business:
- Board reports
- Annual reports
- Decision memos
- Strategic plans
- White papers
We play the game of business more intensely than ever with the written word—and it is high stress and high stakes. If you do not have writing skills to quickly and effectively get your message across, you will find yourself on the sidelines.
Ten Secrets to Powerful Business Writing
We have taught Ten Secrets to Powerful Business Writing to top professionals in business, government, and other sectors, our clientele ranging from The World Bank to National Institutes of Health to Apple.
Over the years, managers in all fields have come to us with essentially the same problem, whether on e-mail, tweets, blogs, technical papers, or company reports:
#1 Problem in Business Writing: Typical business writing is an unstructured brain dump that is too long for the message. It is unnecessarily complex, wordy, dense, lifeless text that makes the busy reader dig deep to find critical information—or omits it entirely.
This type of writing is more than a messaging problem. It wastes precious time of the internal staff and external clients and constituents who need to wade through it. Wasting clients’ time will lose you business more quickly than nearly any other failure in industry.
The Solution: Simplicity
“What do you look for in the writing from staff to you?”
Some years ago, we put that question to Sir William Ryrie, who headed the World Bank’s International Finance Corporation (IFC). We were customizing our Ten Secrets to Powerful Business Writing seminar for their worldwide staff of investment officers.
His answer was immediate and direct:
“Please…tell them to make it simple.”
He was talking of communication he received on hundreds of multimillion-dollar investments he and management were overseeing. It was clear to this top executive at one of the world’s most powerful institutions that simplicity is a mark of brilliance. He was far too busy to decipher wordy, unnecessarily complex writing.
Happily for them, simplicity was already exactly the goal of our training. The course’s popularity spread by word of mouth. Over the next 30 years, the Whelan Group delivered this training to IFC’s MBA-schooled financial officers in some 20 countries around the world.
How to Keep It Simple: The Synergy of the Ten Secrets
How do you write brilliantly simple? It’s easier said than done. But it can indeed be done—the trick is to find a handful of techniques that work and are easy to implement.
Our training guides participants in discovering ten powerful tools to achieve such brilliance of simplicity in all forms of business writing. And we use the word “discover” strategically. No lectures to students. Rather, this engaging course is uniquely designed to draw out the learning in a-ha!—not ho-hum—moments. Students uncover with hands-on exercises the ten tools that are more than the sum of their parts.
In a business world where the next text, e-mail, or report can make or break your career, your writing has to be all the more:
- And, above all, simple
It must expertly capture and hold attention, be understood, and get action. Ten Secrets to Powerful Business Writing will transform your organization’s writing to be exactly that.
Learn more about Ten Secrets to Powerful Business Writing.
Other Business Communications: Beyond the Written Word
To gain a further edge in business, learn the best ways to communicate and project yourself in areas of business that don’t rely on writing. Based on classes our President developed for UC Berkeley Haas School of Business, the Whelan Group has developed dynamic, interactive, engaging trainings that present the latest research on how to improve:
- Personal attitude
- Listening skills
- Phone etiquette
- Taking initiative
- Demonstrating leadership
- Expressing Appreciation
- Managers’ performance reviews
- Conflict Management
- Diversity Awareness
In our increasingly competitive global marketplace, Whelan Group trainings help employees connect effectively and efficiently with the team and clients and bring their organizations to the top of their industries. We can do that for you, too.
Explore other Whelan Group seminars.
Register for an upcoming Whelan Group seminar.